Carole Arwidson is the director of strategic communications at BWF. She brings years of progressive experience and leadership in strategic communications, marketing/branding, and market research to the firm.
Prior to joining BWF, Carole served as a member of the account management team and as director of market research at The Lawlor Group, a national higher education marketing, research, and consulting firm. In that role, she provided leadership and counsel in the areas of institutional marketing, strategic planning, media campaigns, marketing communications, and business development. Her client work involved managing multi-audience, multi-phase marketing and market research studies; developing visibility/awareness and lead generation campaigns that included both online and offline marketing communications; preparing media analyses and creative execution for ad campaigns; conducting audits and assessments of various marketing and enrollment functions and activities; and contributing to and facilitating strategic planning efforts.
Carole has been a panelist or presenter at numerous regional professional conferences (including ACCU, NACUBO, CIC, NAICU, and MPCC), and she has conducted training workshops in both sales and marketing for education marketers and strategic web content development.
Carole is a graduate of Gustavus Adolphus College, where she worked in college admissions before going on to earn her master’s in communications at Cornell University. An active and engaged community member, she currently serves on the board of directors of Open Arms of Minnesota, a nonprofit that cooks and delivers free, nutritious meals to people living with life-threatening illnesses in the Twin Cities.