Barett T. Christensen is director of digital at Bentz Whaley Flessner specializing in digital fundraising strategy, marketing and communications, donor relations and stewardship, and annual giving multichannel campaign strategy. With 12 years of experience, he has helped organizations raise millions of dollars using digital and data-driven strategies. He is a recognized expert in micro-targeted social advertising and multichannel campaign strategy, multivariate audience segmentation and wealth targeting, message creation and testing, real-time campaign analysis and optimization, and data-driven donor relations, engagement, and stewardship. Barett presents regularly at CASE and other industry conferences and workshops.
Before joining the firm, Barett served as professor and department chair of the Social Media Marketing Department at LDS Business College, where he developed the country’s first accredited degree and certificate in Social Media Marketing. Previously, Barett led development teams at Brigham Young University in marketing and communications, donor engagement and stewardship, planned giving, prospect research, and portfolio management. Barett earned a Masters of Public Administration from Brigham Young University and a Bachelor of Science in Secondary Education from Brigham Young University. Barett is a Certified Fundraising Executive, Facebook Certified Advertiser, and a Certified Quality Process Analyst.