Fundraisers and their Presidents and Boards have been very nervous for the last twenty-one months over the implications of the Great Recession of philanthropy. And for good reason. The Dow tumbled about 58 percent before it leveled off in March 2009 and began a precedent-setting rally back into 5 digits. The rally lasted fourteen months but, though it got back to 11,000, it has sputtered over the last three months on a stagnant jobs market, a tumultuous political climate, the BP disaster, a flat housing market and a host of other technical and substantive issues. Donors–and institutions that must be sensitive to them–continue to be anxious. Confidence is wounded and many continue to wonder whether the wound is lethal.
BWF continues to see challenges for grassroots fundraising as the unemployment rate rises and Americans remain cautious about their economic situation; however, the recovery is already showing a return of lost wealth.
Bentz Whaley Flessner’s Fall 2009 Client Advisory discusses why it is important to campaign now, the impact of the economy, and keys to fundraising success. Author M. Bruce Dreon introduces a new four-step campaign model that fits the economic and philanthropic reality of the times.
While almost every development program is struggling in this economy, some are doing better than others. Find out how should you focus your program to take maximum advantage of a returning economy.
On Wednesday the Federal Reserve released the minutes from their August 11 and 12 meeting. The Fed viewpoint was that the economic recovery steps had strengthened their confidence that the downturn in economic activity was ending. This end of the recession is also the dominant viewpoint in the survey of leading economists by the Wall Street Journal.