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Maximum Capacity: Establishing Common-Sense Metrics for Prospect Research

Maximum Capacity: Establishing Common-Sense Metrics for Prospect Research

We all know what amount of production is theoretically possible for a prospect research shop. However, the theoretical often breaks down once real-life circumstances are considered. What factors should we look to, then, to establish prospect research metrics? This article outlines some different ways to think about metrics for your prospect research shop, regardless of size.