Prospect development teams have grown in complexity and scope over the years. BWF outlines challenges for development teams and opportunities to address them in this article.
In a recent APRA Overdrive survey, prospect development professionals were asked to choose their greatest pain point from a list that included finding prospects, managing metrics, program investment, and other common areas of interest. “Keeping portfolios optimized” was found to be the most troublesome task by far.
Prospect development professionals: problem-solvers and industry experts.