Prospect Development

Achieve a stronger campaign prospect pipeline with articles and information from Bentz Whaley Flessner.


BWF Points of Practice – High-Impact Prospect Development

In the August 2015 issue of Bentz Whaley Flessner’s Points of Practice, we’re providing an update on the 2013 predictions of BWF Principal Josh Birkholz with regards to the five key ways that prospect development would transform fundraising. Two years later, we’re revisiting his predictions. Which ones hit the mark? What’s missing or new that […]

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BWF Points of Practice: Meeting the Hurdles of Effective Prospect Development Head On

In this issue of Points of Practice, Bentz Whaley Flessner outlines strategies for building meaningful relationships to and through the point of solicitation as well as for integrating a well-paced execution of key interactions. The article addresses what can often represent hurdles in the moves management process.

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linked metrics

Maximum Capacity: Establishing Common-Sense Metrics for Prospect Research

We all know what amount of production is theoretically possible for a prospect research shop. However, the theoretical often breaks down once real-life circumstances are considered. What factors should we look to, then, to establish prospect research metrics? This article outlines some different ways to think about metrics for your prospect research shop, regardless of […]

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Five Techniques to COAST Through Prospect Development Visualization

Integrated efforts toward managing the flow of prospects through the pipeline continue to evolve at a rapid pace. Read Bond Lammey’s and Josh Birkholz’s COAST strategy for communicating prospect development data with the intent to pursuade at

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healthcare prospects

Client Advisory – Healthcare Philanthropy: Defining Your Prospect Pool

From the smallest community hospital to well-known academic medical centers, healthcare nonprofits must intentionally and strategically define their prospect pool in order to build and support a strong major gifts program. There are various ways to identify the most promising prospects for your institution; however, make sure that your process is systematic, results-oriented, and includes […]

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