Fundraising Strategies

Articles, news, and other resources for growing your fundraising programs.

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Principal Gifts: Why Malcolm Gladwell is Only Half Right

Over the past few years, the rising influence of high-net worth philanthropy has led to considerable debate. In the decade since the 2009 recession, giving has grown at unprecedented levels. During this time period, charities with business models aligned with high net-worth donors have seen the greatest period of growth. Read more as BWF’s President […]

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Stewarding Donors with Dementia

Dementia currently affects more than 5.5 million people in the U.S., and this number is expected to double to approximately 16 million people in 30 years. This intersection between a growing population and donor demographic greatly emphasizes why all nonprofit organizations must become better aware of the ways in which their reputation, legal standing, and […]

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Women Give 2019: Generosity Links Women Across Race and Ethnicity

Women Give is an annual report from the Women’s Philanthropy Institute at Indiana University. This year’s study, Women Give 2019: Gender and Giving Across Communities of Color, examines the intersection of race, gender and giving, and asks how we can attend to this intersection in order to better serve our communities and shared futures. Read […]

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BWF Client Advisory: Five Important Findings for Community Hospital Fundraising

For a growing number of hospitals, particularly nonprofit community hospitals, philanthropy is considered a necessity. Philanthropy is no longer seen as only supporting added extras—it’s now a source of revenue that supports the overall care of patients. In many community hospitals across the country, philanthropy is part of the revenue mix and is part of […]

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Volunteer Engagement

BWF Client Advisory: Small Shop Volunteer Engagement

Volunteers, especially in smaller nonprofit organizations, are an invaluable resource. Many of these small organizations are often run entirely by volunteers. According to Independent Sector, as of April 2018, “The updated value of a volunteer hour is the equivalent of $24.69, and 63 million Americans volunteered about 8 billion hours of their time, talent and […]

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Fundraising in 2018: Looking Back to Move Forward

As 2019 begins, we can look back on 2018 and explore important trends that have shaped philanthropy and consider how they will affect the year ahead.  The world of giving has been shaped by at least five trends: 1. Volatile markets impact giving. December 2017 was a record giving month for many nonprofits in the […]

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Women’s Philanthropy Institute Council

The WPI Council is a group of volunteer leaders committed to advancing the vision and mission of the Women’s Philanthropy Institute. Council members serve as ambassadors to external stakeholders, elevate the Women’s Philanthropy Institute profile, and strengthen the institute’s global impact. Bruce Flessner is proud to serve on this committee that recognizes in order to […]

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Repeal of the Athletic Seating Deduction

How has the athletic seating deduction rule worked before this year? Historically donors have not been able to deduct donations for athletic seats because they receive a benefit in return for the donation. Many colleges and universities adhered to the 80/20 principle, which only applied to athletic seating and treats 80% of the seat price […]

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Client Advisory: The Importance of Personal Referrals

Stefanie is one of the best salespeople I’ve ever met. She earns bonuses for her productivity and is often asked by the company she serves to lead trainings of new salespeople. She is persistent, provides great customer service, and believes in the company and the products they sell. But what makes her a superstar sales […]

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Client Advisory: Giving USA 2018 Report

Bentz Whaley Flessner is excited to report the findings of this year’s Giving USA: The Annual Report on Philanthropy. Presented by the research team at The Indiana University Lilly Family School of Philanthropy and the fundraising professionals at Giving USA Foundation, The Giving USA report is the longest-running, most comprehensive report on philanthropy in the […]

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Bridging the Gap

5 Ideas for Engaging Next Gen Donors

When I think of the next generation of donors, I think of individuals who were raised in an on-demand culture and have been shaped by social media, mobile technology, a post 9/11 world, and a deep recession. They are self-starters, self-learners, and self-motivators. Universal connectivity, highly curated global information, on-demand video, and 24/7 news cycles […]

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