Online and Social Media

Tips and strategies for leveraging social media to enhance online engagement and increase fundraising results.

Digital Major Gift Lead Generation

How To Use Social Media to Find New Major Gift Prospects

Social Database Prospecting Social Networks have been collecting and purchasing massive amounts of data in the past three years. This data is now available for organizations to mine and build custom audiences for cultivation purposes. The files include wealth, affinity, and giving information. This is exactly the kind of data that is useful in finding […]

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deciphering ancient code

Can Machine Learning Crack This 4,000-Year-Old Mystery?

Be sure to check out this fascinating article about some cutting edge machine learning being used to decode the language used by the 4,000-year-old Indus Valley Civilization! For more than a century, thousands of examples of Indus “seals” – small tablets with a few symbols accompanied by some sort of animal – have been found […]

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connections

Guidance For Digital and Social Fundraising in 2017

Introductions First Hello, fellow fundraising professional. My name is Barett Christensen, recently hired Senior Associate at Bentz Whaley Flessner. If you will humor me, before we get to the predictions for 2017, it seems a brief introduction may be in order. For the last three years, I have been fully focused on building the country’s […]

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Insight

Insight Analysis. In God We Trust; All Others Bring Data

These words by Deming are often used by evangelists of the data sciences to make one specific point. Trust is not an effective strategy. But insight is. The modern major-gift fundraising program is at a crossroads of business model maturity. In a sector historically managed by top-of-mind relationship management, the scale of expectations have pushed […]

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HOW TO Add Digital to Your Major Gift Strategy

Should you use social media to engage your major gift prospects and donors? Absolutely! During Washington State University’s recent #CougsGive125 36-hour online campaign (WSU is a BWF_social client), 42 donors made gifts between $1,000 and $25,000. And with research showing that wealthy individuals are active on social media platforms like Facebook, it’s important to consider […]

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