Data Science

Data science for the business of fundraising.

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BWF PinPoints: Transparency in Analytics

For anyone who stays current with industry news, the principle of transparency has received a lot of attention lately. From Ray Dalio’s philosophy of “radical transparency”, which he discusses in his book, Principles, to Stanford University’s recent research into “Fairness, Accountability, and the Transparency of Algorithms”, industry leaders are taking notice and challenging proprietary black […]

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principal-gifts-2

Principal Gifts: Why Malcolm Gladwell is Only Half Right

Over the past few years, the rising influence of high-net worth philanthropy has led to considerable debate. In the decade since the 2009 recession, giving has grown at unprecedented levels. During this time period, charities with business models aligned with high net-worth donors have seen the greatest period of growth. Read more as BWF’s President […]

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analytics

The Popped Kernel: Grateful Patient Dynamic Scoring

Healthcare fundraising presents unique challenges, particularly relating to the prospect pipeline. Unlike educational institutions with naturally engaged alumni populations, most healthcare organizations and foundations have only a kernel of highly engaged and well-known prospects, donors, volunteers, and patrons. Outside of that kernel, however, the universe of constituents expands rapidly. In every healthcare community, there is […]

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Donor Journies

BWF Client Advisory: From Actions to Journeys—Seeing the World as Our Constituents Do

The past 10 years have seen an incredible advancement in analytics to support fundraising and engagement. Organizations of every mission and scale have created greater insight into who may give and how. Most analytics strategies, however, are constituent-focused and nearly entirely attentive to a single moment or outcome. This makes sense—it is a strong position […]

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Platform Fundraising

Platform Fundraising is Here: Are You Ready for It?

Josh Birkholz, principal at Bentz Whaley Flessner, recently wrote an interesting article articulating our firm’s vision and predictions for platform fundraising. Here is a short excerpt. “Today, it feels similar to the early 1980s of prospect research and the early 2000s of analytics. However, the scattered, under invested new reality is the world of platform […]

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differentiation

Using Analytics to Uncover the Personas within your Constituency

Today nonprofits of every mission and size continue to leverage analytics to inform individual constituent persona behavior, predict outcomes of campaigns, and assess program performance. The benefit of fundraising analytics for them is foundational: apply individual-level insights to large populations. Any fundraiser could filter through a list of 100 known names and identify top prospects, […]

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Welcome

BWF Welcomes Alex Oftelie

BWF is excited to welcome back Alexander Oftelie as a managing associate of the BWF Insight Division. From 2007–2013 Alex helped build BWF’s first analytics practice, DonorCast. He worked to bring analytics to the forefront of philanthropy and partnered with hundreds of leading non-profits to create innovative, measurable solutions. After BWF, Alex went on to have successful careers at […]

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integrated analytics

Integrated Analytics Drives Success

BWF Insight launched our 8th annual survey of the fundraising analytics community in May 2017. We sought to discover the trends in analytics methodology, applications, and tools popular with today’s analysts, paying special attention to the impact across the industry. We received responses from across the United States, Canada, and Europe from data practitioners working […]

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Data Science for Fundraising

The Rise of Managed Services

For decades, we have seen telephone programs managed externally. Large nonprofits are increasingly outsourcing their caging/gift processing procedures. CRM systems are increasingly moving to cloud-based providers. And networking technology is increasingly moving to third parties. In all of these cases, the cost savings, accountability, and staffing challenges have made third party technology solutions very attractive […]

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