This is a time when the fundamentals of intercollegiate athletics have completely changed. But, it is important to remember that donor relationships are long-term. Our closest supporters were here before COVID-19 and we all want them to be here after this tumultuous year. The fundamentals for how we maintain these relationships have not changed, in fact they have become more important, even as we continue to experience the most uncertain of times in collegiate athletics.
Philanthropy is critical for player well-being and team success. What is the game plan for athletics fundraising in a time like this?