Annual Giving

Resources to maximize annual giving at your institution.


Guidance For Digital and Social Fundraising in 2017

Introductions First Hello, fellow fundraising professional. My name is Barett Christensen, recently hired Senior Associate at Bentz Whaley Flessner. If you will humor me, before we get to the predictions for 2017, it seems a brief introduction may be in order. For the last three years, I have been fully focused on building the country’s […]

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A Powerful Video Campaign

Take a minute to watch this great video that was put out by Water is Life.  Key takeaways when you’re thinking about creating a video campaign. 1) Identify a theme.2) Choose impactful images.3) Keep it short.4) Make the ask. The only issue I see is that it should be easier to make a gift but […]

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What’s your GCR?

“My what?” you ask. It’s your online Giving Completion Rate. It’s the percentage of visits to your online giving form that turn into gifts. Why is this important? Because all of your efforts—from developing the greatest direct mail pieces to telling impact-of-gift stories on your website to engaging your community in conversations on social media […]

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Will you be joining #GivingTuesday?

According to a recent article in the Chronicle of Philanthropy, more than 400 organizations have committed to joining #GivingTuesday. The aim is to turn the Tuesday after Thanksgiving into a day of giving–every year. It’s an interesting idea, and one that I hope catches on. Will you try it at your organization? Learn More:

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5 Things: Student Giving

1) Make sure that in addition to asking for gifts from students, you are focusing on educating all students about the importance of philanthropy. 2) Don’t use “trick” gifts—that’s when you charge for entrance to an event or for a premium (or the like) and tack on a $1 “gift” to the price. 3) Identify […]

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