Alumni Engagement

Ideas and resources for your alumni program.

champions

Reviewing Your Post-Season Playbook for Alumni Engagement

With a storied history including a top-20 national ranking in all-time victories, a top-10 national ranking in both all-time winning percentage and 20-win seasons, and ranking third in regular season conference titles behind perennial NCAA men’s basketball powers Kansas and Kentucky, Western Kentucky University is no stranger to post-season play. So perhaps it is expected […]

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dollars slice of pie

Fundraising Campaign Trends

BWF Client Advisory — July 26, 2017 2015 CASE Campaign Report Earlier this month, the results of CASE’s 18th survey of educational fundraising campaigns were released in the 2015 CASE Campaign Report. Below, we’ve highlighted some of the fundraising campaign trends and what we think they could mean for your organization. The top 1% of donors continue to […]

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Finding The Wealthy With Social Media

A Case Study: What nonprofits can learn about wealth targeting from selling investment real estate on Facebook. I feel strongly about the power of the tools and strategies available today to savvy digital marketers. To put myself to the test, I decided that I would drink my own medicine and attempt to sell my home […]

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connections

Guidance For Digital and Social Fundraising in 2017

Introductions First Hello, fellow fundraising professional. My name is Barett Christensen, recently hired Senior Associate at Bentz Whaley Flessner. If you will humor me, before we get to the predictions for 2017, it seems a brief introduction may be in order. For the last three years, I have been fully focused on building the country’s […]

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Phonathon

Your Telefund Program: 4 Considerations Before Pulling the Plug

The Stanford solution. Stanford started quite the commotion when they announced the end of their telefund program a few weeks ago. This bold move has initiated an important dialogue regarding the future of phone programs in development offices. But before you go pulling the plug on your telefund program, there are some important items your […]

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alumni drive

Alumni Engagement News Roundup

This month’s news roundup reflects the ongoing juxtaposition of tradition and innovation in alumni engagement. We’re seeing reunions integrate rich, new programming with long-standing offerings, associations adapt their membership programs, and the addition of a philanthropy component to one of the biggest alumni parties of the year. Read on! Iowa State Endows Lead Alumni Position In a time when alumni associations […]

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Alumni Relations News Roundup – Are Alumni-Exclusive MOOCs for you?

Thoughtful Experiment: HarvardX for Alumni Rethinks Engagement in the MOOC Era In the spring of 2014, Harvard launched HarvardX for Alumni, an initiative to create a unique online experience exclusively for alumni. Almost a year later, leaders from the Harvard Alumni Association took a close look at the successes and challenges of its first iteration. Engaging nearly […]

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Is Your Alumni Program Ready for a “Sea Change”?

A recent Huffington Post article explored changing demographics among alumni populations at colleges and universities. With students of color comprising one-third of last year’s graduating class, author Marybeth Gasman urges schools to prepare for a “sea change” in their alumni communities, noting that “few colleges are prepared or preparing to engage their very diverse alumni.” […]

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Football Giveaway + Social Media = Increased Alumni Engagement Online

The University of Iowa Alumni Association (UIAA) launched a Football Weekend Giveaway with a stellar grand prize: club seat tickets for the Iowa vs. Wisconsin football game, entrance to the UIAA Tailgate Party, a two-night stay at the Iowa House Hotel, and $100 gift certificate to a downtown Iowa City restaurant. In addition, UIAA members have an […]

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