Behavioral economics provides a framework to understanding philanthropic behavior. March’s BWF Live Fundraising show, hosted by Alex Oftelie, provided a summary of how to more accurately understand your constituents motivation, and how it becomes expressed through behaviors such as giving, volunteering, event involvement, etc. In case you missed the show, click here to view.
As a follow up, Alex has outlined additional strategies for understanding and incorporating behavioral economics into your donor survey process. Download his white paper HERE. To learn more about BWF’s survey options contact Alex or visit our survey page.