The ROI of Investing in Digital for Fundraising

Why should you invest in digital media for fundraising? In short, because you like seeing lots of new donors, high retention, and engaged major gift donors for your organization. But we did say “invest in digital media.” So what is the cost of achieving those attributes of online and social media fundraising? Read on to see […]

HOW TO Add Digital to Your Major Gift Strategy

Should you use social media to engage your major gift prospects and donors? Absolutely! During Washington State University’s recent #CougsGive125 36-hour online campaign (WSU is a BWF_social client), 42 donors made gifts between $1,000 and $25,000. And with research showing that wealthy individuals are active on social media platforms like Facebook, it’s important to consider […]