Analytics: Not Just for Prospecting

Analytics: Not Just for Prospecting

A great evolution in the application of data science to development that is taking place. Analytics is a catalyst of a broader transformation in the core business model of fundraising, providing insight into the operating methodology, practical applications for increasing return on investment, and perspective on the relative benefits of organizational modification.

Metrics for Prospect Management

Client Advisory – July 22, 2011 Frequently, clients ask us to outline the best metrics for managing the important work of fundraising. Our first response to such questions is always, “why?”. We are not questioning the validity of the request, but rather the goal...