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BWF Client Advisory: 3 Keys to Effective Donor Communications

Chicago Sun-Times journalist Sydney J. Harris keenly observed that “the two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” Doing just that is harder than ever, given that it’s no longer about pushing out information to people who once gave you […]

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If You’re Not Communicating Strategically, You’re Just Making Noise

Recently I came across two quotes online that caught my attention: “The goal is to provide inspiring information that moves people to action.” –Guy Kawasaki, Chief Evangelist at Canva   “Without strategy, content is just stuff, and the world has enough stuff.” –Arjun Basu, SVP of Content Strategy at Bookmark Content   In my new […]

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