The advantages of establishing common-sense metrics and deliverables for prospect research are outlined in this AFP article co-authored by Bentz Whaley Flessner’s Bond Lammey.
We all know what amount of production is theoretically possible for a prospect research shop. However, the theoretical often breaks down once real-life circumstances are considered. What factors should we look to, then, to establish prospect research metrics? This article outlines some different ways to think about metrics for your prospect research shop, regardless of size.