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BWF PinPoints: Transparency in Analytics

For anyone who stays current with industry news, the principle of transparency has received a lot of attention lately. From Ray Dalio’s philosophy of “radical transparency”, which he discusses in his book, Principles, to Stanford University’s recent research into “Fairness, Accountability, and the Transparency of Algorithms”, industry leaders are taking notice and challenging proprietary black […]

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Donor Journies

BWF Client Advisory: From Actions to Journeys—Seeing the World as Our Constituents Do

The past 10 years have seen an incredible advancement in analytics to support fundraising and engagement. Organizations of every mission and scale have created greater insight into who may give and how. Most analytics strategies, however, are constituent-focused and nearly entirely attentive to a single moment or outcome. This makes sense—it is a strong position […]

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Using Analytics to Uncover the Personas within your Constituency

Today nonprofits of every mission and size continue to leverage analytics to inform individual constituent persona behavior, predict outcomes of campaigns, and assess program performance. The benefit of fundraising analytics for them is foundational: apply individual-level insights to large populations. Any fundraiser could filter through a list of 100 known names and identify top prospects, […]

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