Points of Practice – Please Mind the Gap: Making the Case for Leadership Annual Giving
In the November 2016 issue of Bentz Whaley Flessner’s Points of Practice, author Christopher A. Clark describes how leadership annual giving programs can fill the gap and act as a funnel to repopulate the ranks, given that there is such a reliance on the top 10 percent of constituents for donations.
In the full article, Please Mind the Gap, Mr. Clark outlines five reasons to invest in your leadership annual giving program and how this investment can provide near-term ROI.
If you have interest in launching a leadership annual giving program but are not sure where to start, Bentz Whaley Flessner can help. We have partnered with institutions to start new programs, expand existing programs, and everything in between. A fresh set of eyes, a new approach, and our experience with many programs is just what you need.