DonorCast has completed its annual survey of the fundraising analytics industry and the results are in! Analytics is having a positive, measurable impact on the majority of institutions that have implemented a program and practitioners are using a wider variety of methods and software programs to increase the efficiency and productivity of their development programs. Some of the highlights from the survey are below and DonorCast Practice Leader Joshua Birkholz has written and excellent white paper summarizing the findings of the survey. Link here.
Morgan Zehner is a Senior Analyst in the DonorCast Practice at Bentz Whaley Flessner. To learn more about DonorCast analytics services, click here.