Analytics

Data science for the business of fundraising.

Socializing Data: Making Sure the Right Data is in Front of the Right Person

“Data socialization is a term that’s being heard more frequently, and it’s an attempt to tackle the ongoing (and often mission-critical) process of making sure the right data is in front of the right person – a decision maker – at the right time. Get this wrong, and despite all of your good intentions it is likely that your strategy for data-driven transformation will become one of the many Big Data projects that fail.

Traditionally in business, work based around data analytics has been the domain of the IT techie, often working with “siloed” data which no one else would have easy access to, let alone a hope of understanding. Undoubtedly this is because most of the pioneering work has come out of university computer science and statistics departments, or R&D divisions of large tech companies.

But increasingly, businesses are looking to  “democratize” this access to data. It has become apparent that embedding data and analytics throughout an organization, and ensuring its effects can be measured on every process, is often a more productive approach than attempting to impose data-directives in a top-down, centralized manner. From giving shop floor sales staff instant access to personalized (but not necessarily personal – the analytics might be done using anonymized datasets) insights about customers, to allowing engineers to know when an essential machine is likely to fail.”

Full article text is available via Forbes, 2/28/17.

Learn more about how BWF can help you get the right data in front of the right people by checking out www.bwfinsight.net

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