Alumni Engagement

Ideas and resources for your alumni program.

connections

Guidance For Digital and Social Fundraising in 2017

Introductions First Hello, fellow fundraising professional. My name is Barett Christensen, recently hired Senior Associate at Bentz Whaley Flessner. If you will humor me, before we get to the predictions for 2017, it seems a brief introduction may be in order. For the last three years, I have been fully focused on building the country’s […]

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Alumni Engagement News Roundup

This month’s news roundup reflects the ongoing juxtaposition of tradition and innovation in alumni engagement. We’re seeing reunions integrate rich, new programming with long-standing offerings, associations adapt their membership programs, and the addition of a philanthropy component to one of the biggest alumni parties of the year. Read on! Iowa State Endows Lead Alumni Position In a time when alumni associations […]

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Alumni Relations News Roundup – Are Alumni-Exclusive MOOCs for you?

Thoughtful Experiment: HarvardX for Alumni Rethinks Engagement in the MOOC Era In the spring of 2014, Harvard launched HarvardX for Alumni, an initiative to create a unique online experience exclusively for alumni. Almost a year later, leaders from the Harvard Alumni Association took a close look at the successes and challenges of its first iteration. Engaging nearly […]

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Is Your Alumni Program Ready for a “Sea Change”?

A recent Huffington Post article explored changing demographics among alumni populations at colleges and universities. With students of color comprising one-third of last year’s graduating class, author Marybeth Gasman urges schools to prepare for a “sea change” in their alumni communities, noting that “few colleges are prepared or preparing to engage their very diverse alumni.” […]

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Football Giveaway + Social Media = Increased Alumni Engagement Online

The University of Iowa Alumni Association (UIAA) launched a Football Weekend Giveaway with a stellar grand prize: club seat tickets for the Iowa vs. Wisconsin football game, entrance to the UIAA Tailgate Party, a two-night stay at the Iowa House Hotel, and $100 gift certificate to a downtown Iowa City restaurant. In addition, UIAA members have an […]

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Alumni Relations and Development Work Hand in Hand for a Big Success

The University of Massachusetts Amherst Alumni Association has a lot to be proud of. Earlier this month, the association partnered with its development colleagues to launch UMassGives, an online fundraising campaign that raised over $80,000 in just 36 hours. The alumni association staff played a key role in recruiting alumni to be online ambassadors, or […]

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What to Do When the Sky Is Falling: How Alumni Associations Respond in Campus Crises

We often say that alumni associations are the lifetime connection between alumni and their alma mater. Never is this connection more important, or more tested, than in a crisis. Consider Penn State’s Sandusky scandal (2011), Virginia Tech’s campus shooting (2007), or the University of Virginia’s Board of Visitors governance crisis (2012). The alumni associations at […]

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Growing Pains in Community College Alumni Relations, and other Alumni Engagement News

CASE Study Reveals Growing Pains at Community College Alumni Relations Programs A recent CASE survey found that community colleges are likely to see an increase in giving when they track and engage their alumni.  However, data indicate that two-year institutions have made minimal investments in staffing and resources to develop alumni relations programs. Other findings from the study […]

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