Multi-Channel Fundraising: When your donors change channels, do they see the same program?

Today's development and annual giving programs utilize many vehicles to reach out to donors and prospective donors. Fundraisers must coordinate the case for giving while recognizing the uniqueness of each channel and how they communicate your story. Given the reality that there will always be many more constituents that choose not to contribute than do, your solicitations should be actively embraced as a means by which your target audiences may become more familiar with your institution, its accomplishments, and its aspirations. Moreover, it behooves us all to structure our solicitations in such a manner as to maximize their impact as a continuum as well as individual appeals for support.

What will be covered:

	Branding and message development.
	Creating positioning statements.
	Tailoring your solicitation communications to your institution.

Benefits of participating:

	Understand how best to structure and integrate appeals.
	Learn how to use core messages to inform content objectives across all available solicitation channels.
	Gain insights on how to advance your case-stating objectives through institutional communications and those outside the direct solicitation process.

Target audience:

	Associate and assistant vice presidents for development.
	Directors of development.
	Annual giving professionals.
	Development and institutional communications professionals.
	Donor relations professionals.

Full participation in these webinars is applicable for one (1) point in Category 1.B-Education of the CFRE International application for initial certification and/or recertification.

Presented by: Jennifer McDonough

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