Bentz Whaley Flessner

Tag Archives: Social Media

Last week, Tuesday, December 3, otherwise dubbed “Giving Tuesday,” rallied constituents via social media-driven initiatives to give and volunteer. In its second year, Giving Tuesday saw notable growth in giving with over 10,000 nonprofit participants and $21 million in online donations. Additionally, promotions by nonprofit and government representatives and celebrities catapulted the day to a [...]

In just its second year, Giving Tuesday delivered—and it delivered big. More than 10,000 nonprofit organizations galvanized throughout the country to persuade their supporters to give time or money on December 3. Last year, only 2,500 nonprofits participated. The increase in participants helped double online donations from $12-million to $21-million, according to data from Blackbaud [...]

Recently, the Chronicle of Higher Education featured an article on how alumni offices are using LinkedIn. As the online networking site gains popularity (259 million members and counting), alumni relations programs are using the free tool to enhance their engagement efforts. With LinkedIn, programs can update alumni employment and contact info or see high-level statistics […]

The digital age has been reshaping the way Target Corp. makes money. Now it’s affecting how Target gives it away. Target is once again donating $5 million to schools nationwide this year as part of its annual “Give With Target” campaign. But this time, Target will distribute the money to schools that receive the most [...]

The University of Iowa Alumni Association (UIAA) launched a Football Weekend Giveaway with a stellar grand prize: club seat tickets for the Iowa vs. Wisconsin football game, entrance to the UIAA Tailgate Party, a two-night stay at the Iowa House Hotel, and $100 gift certificate to a downtown Iowa City restaurant. In addition, UIAA members have an […]

The John D. and Catherine T. MacArthur Foundation has awarded a four-year, $4.9 million grant to Mills College to fund the MacArthur Research Network on Youth and Participatory Politics, which is led by Mills College Professor of Education Joseph Kahne. The grant supports Kahne’s new media research efforts with partner institutions including Harvard University, the University of [...]

The University of Massachusetts Amherst Alumni Association has a lot to be proud of. Earlier this month, the association partnered with its development colleagues to launch UMassGives, an online fundraising campaign that raised over $80,000 in just 36 hours. The alumni association staff played a key role in recruiting alumni to be online ambassadors, or […]

The Supreme Court’s ruling that the federal Defense of Marriage Act is unconstitutional prompted strong reactions from nonprofits on both sides of the debate. Follow the below link to see how organizations used social media to communicate their views. Full article text is available via Chronicle of Philanthropy, 6/26/13.  

Schools Use Free Online Courses to Engage Alumni Beyond a cost-reducing measure, can Massive Open Online Courses (MOOCs) be a tool for alumni engagement? This article explores the potential for MOOCs to add value for alumni both as learners and facilitators. Referenced in the article is Harvard’s  The Ancient Greek Hero course, in which 80 alumni served […]

Google wants to help people learn more about charities. The technology giant is testing a new mobile application, One Today, that highlights a new nonprofit everyday and allows people to contribute $1 to any group that captures their interest. They can also share projects with their friends via social media and match the $1 gifts people in [...]