Bentz Whaley Flessner

Tag Archives: Social Media

Columbia University recently raised $6.8 million in just 24 hours. Nearly all of the gifts came in online. While such a massive amount raised online in such a short time frame is incredible, it’s not necessarily surprising when you consider the tactics used. First, Columbia knew that to have a successful campaign, they would need [...]

This month has focused on Business Intelligence, the process of gathering all your organization knows (typically through a centralized database and a cool data visualization tool, etc.) and improving your analysis and decision making. A key component to great BI is how to get at all of the data relevant to your constituents–bio-demographic, giving, activities, and, […]

Columbia University raised $6.9-million, most of it online and in 24 hours, by running a contest to see which of its 16 schools could produce the most money for the institution’s annual fund. Giving Day, held in October, was the brainchild of CloEve Demmer, director of Columbia’s annual fund. Ms. Demmer says she got the [...]

Holiday greeting videos are a great tool for bringing alumni, donors, and friends back to campus virtually, but the holidays aren’t the only time for video greetings. Think about other times during the academic year to engage your constituents through an up-beat, celebratory message, like the beginning of the school year, homecoming, the announcement of a […]

Using Social Media to Unlock Your Alumni Magazine The right social strategy can help your print magazine do its job year-round. Cameron Pegg of Griffith University looks at how some universities are using social media to extend and enhance the reach of their magazines. CASE Celebrates 100 Years of Alumni Engagement In 2013, CASE will […]

Many charities are losing support because they don’t take full advantage of the ways donors want to give, volunteer, and advocate on a nonprofit group’s behalf, two new studies suggest. For example, 40 percent of American donors under the age of 35 said they have used a mobile phone or other device to make a [...]

In my last post, I outlined how to engage your online ambassadors as you develop your online and social media strategy. Now I’ll describe the components that make up a good strategy. After (or better yet, before) you’ve forged strong relationships with online ambassadors, your strategy will serve as your road map for anyone in your organization charged [...]

Sponsored by the Nonprofit Technology Network (NTEN), Common Knowledge and Blackbaud, the “2012 Nonprofit Social Network Benchmark Report” has been released. The report offers some noteworthy insights on social media activity trends in the nonprofit sector. The study looked into community size on the popular social networks Facebook, Twitter, LinkedIn, YouTube, Google+, Myspace, Flickr and [...]

Recently the Engage Alumni blog asked what question you would most want answered about using social media to engage alumni. The clear winner was the question “what makes for good online/social media content?” So, below are three tips to help you develop great content that will encourage alumni to “like” your Facebook page, follow your [...]

New research by the Center for Effective Philanthropy (CEP) shows that when it comes to social media, nonprofits aren’t closely following their foundation funders or their funders’ staff. “While foundations and their grantees are both using social media—Twitter, Facebook, YouTube, and blogs—the nonprofits simply are not following their funders,” said Ellie Buteau, vice president of [...]