Transform Philanthropy
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When the nation’s pre-eminent breast cancer advocacy group, the Susan G. Komen for the Cure foundation, decided to stop most of its financing of Planned Parenthood in December, Komen’s leaders hoped to quietly distance the foundation from a politically controversial organization that they feared was costing them support and donations, a board member said. But when the [...]
There is no denying that the most generous donors tend to be older. As such, they should — and do — receive a lot of attention from fundraisers. Nonprofits cannot afford to neglect their best donors. That doesn’t make engaging the next generation of philanthropists any less vital, however. As you know, studies show that [...]
The “donate” button is so 2011. Now a charity’s supporters can do much more: They can build a virtual gingerbread house for Ronald McDonald House Charities, play with a virtual toy from their smartphones as they donate to Toys for Tots, or see how their donations are put to work at a virtual vending machine [...]
The world has been buzzing all year about the “Arab spring,” “Occupy” movements, and the “European debt crisis.” Similarly, people in philanthropy have their own lingo to describe their preoccupations of the past year, particularly as the government’s financial challenges and growing competition for scarce donations put ever more attention on nonprofits that produce results [...]
After an earthquake and tsunami devastated parts of Japan in March, many Americans turned to Google’s search engine to see how they could help disaster victims. So many searched, in fact, that they made “donate to Japan,” “Red Cross Japan,” and “Japan relief” the three fastest-rising charitable searches in the United States this year. Google [...]
A relatively new iPhone application is building a somewhat cultish following of amateur photographers. It’s called “Instagram” and the number of dedicated users who have downloaded the app are growing at a rapid pace – the one-year-old Instagram now has more than 12 million users worldwide. Instagram is as simple as an application gets. To use … Continue reading »
Only 4 percent of donors had given online in 2001. This year, about 65 percent have given to charity through the Internet. That’s one of the comparisons made in a new graphic from Network for Good, a fund-raising and volunteerism Web site that celebrates its 10th anniversary this month. In 2001, the average donation through the [...]
The Wal-Mart Foundation plans to give $19-million to nonprofits during the holidays–and it’s hoping Facebook users can help decide how to give a portion of that money. The retailer is taking nominations on Facebook until November 30 for organizations that provide people with basic needs like food or shelter. The 200-word submissions, with required photos, will then [...]
Remarkable. No other word describes a one-day campaign where a state with less than five million people living within its borders is able to raise nearly $14 million for nonprofit organizations. Yes, that’s 14 followed by six zeroes. That massive philanthropic thrust was accomplished primarily through small gifts and was made possible, because of the … Continue reading »
Cheryl Cerny – Senior Director of Advancement Information Management & Research at Worcester Polytechnic Institute - talks about why mobile technology is especially important to fundraising. (Hint: think emotionally-driven impulse giving. The smart phone is always at your side, waiting to take a donation…) In the video below, Cheryl talks about impulse giving and the new … Continue reading »
