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Tag Archives: Social Media

The digital age has been reshaping the way Target Corp. makes money. Now it’s affecting how Target gives it away. Target is once again donating $5 million to schools nationwide this year as part of its annual “Give With Target” campaign. But this time, Target will distribute the money to schools that receive the most [...]

The University of Iowa Alumni Association (UIAA) launched a Football Weekend Giveaway with a stellar grand prize: club seat tickets for the Iowa vs. Wisconsin football game, entrance to the UIAA Tailgate Party, a two-night stay at the Iowa House Hotel, and $100 gift certificate to a downtown Iowa City restaurant. In addition, UIAA members have an […]

The John D. and Catherine T. MacArthur Foundation has awarded a four-year, $4.9 million grant to Mills College to fund the MacArthur Research Network on Youth and Participatory Politics, which is led by Mills College Professor of Education Joseph Kahne. The grant supports Kahne’s new media research efforts with partner institutions including Harvard University, the University of [...]

The University of Massachusetts Amherst Alumni Association has a lot to be proud of. Earlier this month, the association partnered with its development colleagues to launch UMassGives, an online fundraising campaign that raised over $80,000 in just 36 hours. The alumni association staff played a key role in recruiting alumni to be online ambassadors, or […]

The Supreme Court’s ruling that the federal Defense of Marriage Act is unconstitutional prompted strong reactions from nonprofits on both sides of the debate. Follow the below link to see how organizations used social media to communicate their views. Full article text is available via Chronicle of Philanthropy, 6/26/13.  

Schools Use Free Online Courses to Engage Alumni Beyond a cost-reducing measure, can Massive Open Online Courses (MOOCs) be a tool for alumni engagement? This article explores the potential for MOOCs to add value for alumni both as learners and facilitators. Referenced in the article is Harvard’s  The Ancient Greek Hero course, in which 80 alumni served […]

Google wants to help people learn more about charities. The technology giant is testing a new mobile application, One Today, that highlights a new nonprofit everyday and allows people to contribute $1 to any group that captures their interest. They can also share projects with their friends via social media and match the $1 gifts people in [...]

Cameron Lownie went online just before midnight April 22 to check the fundraising page he’d started for a colleague seriously hurt in the Boston bombings. The latest donation: $15,000 from an anonymous donor. “I was just absolutely floored that someone would do that without even putting their name next to it,” said Lownie, whose page [...]

The sums charities raised online last year grew 21 percent compared with 2011 totals, and the number of Internet donations they received climbed 20 percent, according to a new report that analyzes online fundraising and advocacy at 55 charities. The 2013 eNonprofit Benchmarks Study was published by M+R Strategic Services, a fundraising and advocacy consulting company, and [...]

This year the Unicef Tap Project is harnessing social media in a big way to raise funds for clean water for children worldwide. Droga5, the New York-based advertising agency that has worked to develop the Unicef Tap Project since it was introduced in 2007, has created a special Facebook app that lets users make a [...]