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A few months back, I shared a story about a fundraising caller who hung up on me. I was ready to talk to him about my family’s philanthropy, but the paid caller had something different in mind, so he hung up on me, before he learned that I cared about his cause. Bad customers service, [...]
A simple fundraising idea has given millions of people a place to sleep and a hot meal. The Salvation Army’s Bed & Bread Club has raised more than $100-million nationwide in the last 25 years by persuading people to give monthly. The charity asks donors to give at least $10 a month, or $120 for the year. [...]
Thousands of nonprofit organizations in the United States misreport how they solicit billions of dollars in donations. Forty-one percent of all 37,987 charities and other nonprofit groups that collected at least $1 million according to their most recent report to the Internal Revenue Service made what experts agree is a ridiculous claim: They raised significant [...]
Retaining participants in fundraising events is tough and requires long-term engagement and cultivation, while getting people to participate and raise money through events requires effective communication, two new reports say. Six national nonprofits taking part in a “benchmarking” meeting on peer-to-peer fundraising events retain only 25 percent of their participants from year to year, says [...]
As Shenandoah University’s chief fundraisers try to grow their donor pool this year, they are targeting a not-so-wealthy population for the first time: students who are about to graduate. It’s not an easy pitch. The private university in Winchester, Va., charges more than $35,000 a year for tuition and other expenses, and more than 85 percent of a [...]
NPR’s Car Talk and PBS’s Masterpiece Theater could soon become big fundraising boosters for the nation’s charities. The Federal Communications Commission is inviting comments on a proposal to allow public radio and television stations to raise money for any nonprofit. Now stations are solely allowed to raise money for their own programs and operations, in part because [...]
With a fundraising goal of $1 billion, “Our Rutgers, Our Future” has surpassed any of the University’s past campaigns, raising more than $626 million since 2007, to support the University. The campaign set a record for the 2010-2011 academic year, with the Rutgers University Foundation raising $137.4 million toward the goal. Full article text is [...]
There are many motivations for giving, yet at the core of a successful charitable relationship is the fact that a nonprofit has told its story passionately and has inspired a donor. At the start of fundraising campaigns, this inspiration often is obscured by the excitement of focusing on specific building plans. When a nonprofit is [...]
Greens. Banknotes. Moolah. No matter what you call it, dollars lie at the heart of every nonprofit organization. And if “money” were the noun in this old school SAT analogy, then “fundraising” would most certainly be the verb. While the big, national nonprofit organizations have the resources and the luxury to create fancy, media-driven fundraising [...]
Fundraising operations is tough business. You must carefully balance accuracy, speed, and volume issues. The details are mundane and the technology is complex. Last week, I had a chance to share 8 secrets to spinning like a top via the AFP webinar series. I had a lot of fun crafting the session. It was also [...]
