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Retaining participants in fundraising events is tough and requires long-term engagement and cultivation, while getting people to participate and raise money through events requires effective communication, two new reports say. Six national nonprofits taking part in a “benchmarking” meeting on peer-to-peer fundraising events retain only 25 percent of their participants from year to year, says [...]
“What’s love got to do, got to do with it? What’s love, but a second-hand emotion?” Fundraisers were treated to a little Tina Turner at the beginning of “The Power of Love in Major Gifts Development,” a session at the Association of Fundraising Professionals conference, in Vancouver, that focused on the emotional issues in giving. [...]
More than 100 data scientists, nonprofit employees, and others gathered in Washington this month to put their skills to use with three charities that want to do a better job of harnessing the information they collect. The problems participants tackled: • How to create data visualizations that show the many ways that growing up in [...]
Microsoft in Redmond, Washington, has announced that during 2011 its employees in the United States raised $100.5 million, including company matching funds, for more than 18,000 nonprofits working domestically and around the globe. In addition to its annual employee giving campaign in October, which raised some $55 million, the company provided $7.2 million to match [...]
The “donate” button is so 2011. Now a charity’s supporters can do much more: They can build a virtual gingerbread house for Ronald McDonald House Charities, play with a virtual toy from their smartphones as they donate to Toys for Tots, or see how their donations are put to work at a virtual vending machine [...]
A late surge of contributions in the last weeks of 2011 has made many charities hopeful of continued fundraising growth this year. But the picture is mixed. A Chronicle survey of 153 charities found that 55 percent raised more last year than in 2010, while one-third took in less and 12 percent stayed even. What [...]
Weary of plastic litter, Grand Canyon National Park officials were in the final stages of imposing a ban on the sale of disposable water bottles in the Grand Canyon late last year when the nation’s parks chief abruptly blocked the plan after conversations with Coca-Cola, a major donor to the National Park Foundation. Stephen P. [...]
One truism in annual giving is knowing that it is usually less expensive to keep the donors you have than finding new ones each year. Yet, we often spend proportionally more in mailing to and calling non-donors or unlikely donors than in working hard to keep those who have made gifts, especially first-time donors. If [...]
In my more than twenty years working in development, I have heard a lot of discussion about the importance of good development staff, the sales model, or a strong CEO/Executive Director type. Those are all great and all are important, but sometimes we have misunderstood the importance of our missions and the role that people [...]
Personal connections with a charity are important to people who offer philanthropy, new research from UT and other universities confirms.UT assistant psychology professor Marlone Henderson and researchers from the University of Chicago and Sungkyunkwan…
