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Online engagement is becoming an increasingly important aspect of fundraising and donor relations. 2011 saw yet another double-digit increase in overall giving online, with studies now showing the majority of all age groups have given to their favorite charities over the Web. Perhaps even more important, online is now the primary method new donors use to make their first gift to an organization. Last but not least, donors acquired online tend to have significantly higher household incomes than those acquired through more traditional means (direct mail, for example). Whether growing your donor database, stewarding your most capable supporters, or creating volunteer ambassadors who will help spread your mission online, BWF_social has the experience and proven results to help take your institution’s online and social media strategy to the next level.
Online and Social Media Review
The Online and Social Media Review is a process that uses the latest tools and technology, combined with qualitative discovery methods, to understand your current “social footprint.” We’ll look at what you’ve been doing online, how effective that approach has been, and what institutions with missions similar to your own are doing to achieve results. We’ll also look at your current staff levels and competencies to determine what your online/social media capacity is. Do you need more help? Are there individuals within your organization who could reallocate their time to help you in this area?
Armed with this information, BWF_social will complete a full report on the impact and the potential you have in the virtual world. Following the completion of this report, BWF_social will present the findings and offer recommendations for increasing your visibility online and your influence in social media.
Online and Social Media Strategy Development and Training Workshop
BWF_social will lead two-day, on-site training workshop for your staff. During the workshop, members of your staff will learn the basic principles of modern online communication, best practices for using social media for fundraising, how to create valuable content to share online and via social networks, and how to manage a comprehensive online and social media strategy.
On day two of the workshop, the group will develop an integrated online and social media strategy for your organization that will be ready to implement upon completion of the workshop. This strategy will provide consistency in your online marketing approach by serving as a guide for all online activity and will help ensure you reach your online fundraising goals.
Online and Social Media Content Development and Strategy Implementation Counsel
In addition to the review and workshops, BWF_social offers ongoing support for organizations looking to connect with their supporters via digital media. From staff training to strategy implementation to content production assistance, BWF_social is ready to provide the side-by-side assistance to help you accomplish your organization’s goals online and off.
To learn more about how BWF_social can help you develop your organization’s social media strategy, connect with Justin Ware, Director of Interactive Communication at BWF, by clicking here.
Bentz Whaley Flessner has a long and innovative history in meeting the unique needs and opportunities of research universities, colleges and other centers of learning. We understand the importance of educational institutions for the future of our world. It is our honor to provide the best counsel and service to forward your important mission.
We will cater our Social Media products to meet your specific expectations. Our goal as your partner is to understand you and work with you to achieve your success. To learn more about our team of educational development professionals devoted to helping you transform philanthropy.
For our Healthcare clients, we understand the varying organizational structures and giving motivations of these unique constituencies. Whether funding critical research, providing for the care of patients, or building and maintaining the centers that make it all possible, Bentz Whaley Flessner is committed to meeting and exceeding your unique expectations.
We will cater our Social Media products to meet your specific goals. Our goal as your partner is to understand you and work with you to achieve your success. To learn more about our team of healthcare development professionals devoted to helping you transform philanthropy.
Whether your organization protects our planet, provides cultural enrichment, or provides for those less fortunate, charities in the service of our community are the gems of the philanthropic landscape. Giving is critical for the advancement of our society. And, each project you do makes this world a better place. We sincerely appreciate every opportunity to serve you as you serve all of us.
We will cater our Social Media products to meet your specific expectations. Our goal as your partner is to understand you and work with you to achieve your success. To learn more about our team professionals devoted to helping you transform philanthropy.