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I generally don’t post many press releases here, but this brings me back. When I took some of my first data mining classes, we used Model One by Unica. Now, I am a rather ardent SPSS user. IBM has bought both SPSS and Unica, so these worlds have collided. From the article: IBM made it clear Friday it wants to own the online marketing and advertising analytics space. The company reported a deal to acquire software automation company U…
Even in a tough economy, online philanthropy at eBay clicked. Making it easier for people to donate to their favorite nonprofits and high-profile celebrity auctions pushed charitable donations in 2010 from eBay sellers and buyers to a record $54.8-million, a 7-percent increase over 2009. To donate, people could give a percentage of anything they sold or add a contribution to anything they bought, and nonprofits could sell items to raise money. F…
A growing number of colleagues have requested to connect with you on social networking Web sites. You have mixed feelings about giving these professional contacts a window into your personal life. What should you do? Social networking is “all about establishing boundaries,” she says. “If you have something online that you wouldn’t share openly with people in the office, you probably want to think twice about inviting them in.” Full-text article …
Today’s guest blogger is Joshua Birkholz, author of “Fundraising Analytics: Using Data to Guide Strategy”. Josh is a leader in the analytics field and is passionate about its applications for fundraising. Only 10 short years ago, the word, “analytics,” was barely in the vocabulary. You could count the fundraising analytics professionals on one hand. Sure we had heard of data mining and seen demographic clusters in the early days of screening….
I just gave this WealthEngine Thursday workshop webinar with Jason Boley of Purdue University. Follow this link to view the webinar. It is free but requires filling out a contact form. Here are the details:Analytics is a science used by leading corporations for understanding customer behavior, prioritizing sales teams, and bringing efficiency to business processes. This session will highlight the application of this science to nonprofit fundra…
Building on the sports-related theme of our last post, I thought several of you may be interested in the attached article. While Fans of “Moneyball” are familiar with the use of analytics to build a baseball team, we’re now seeing NBA teams employ similar tactics to evaluate basketball players. “Think of Milton Lee as a technical investor. Except instead of analyzing stocks or commodities, he is analyzing basketball pla…
Texas A&M University has announced a $25 million commitment from Houston businessman George P. Mitchell to support construction of the $700 million Giant Magellan Telescope (GMT). The gift from Mitchell and the Cynthia and George Mitchell Foundation will be awarded to the Carnegie Institution for Science, home to Carnegie Observatories and headquarters of the Giant Magellan Telescope Corporation. Mitchell’s previous pledges to the proj…
I recently stumbled across what I had previously considered an urban legend: the exploding manhole cover. I had heard several stories of this occurrence playing out across Washington on the news but had never seen the aftermath in person. See picture Due to the nature of our work, any article containing the word “predict” instantly catches my attention. The following cross-industry article discusses how predictive models are being de…
Researchers at Rice are using Twitter to find the most exciting NFL action on any given Sunday. Here’s an excerpt from the Rice release explaining how the program works… “Using millions of Twitter subscribers as living “sensors,” engineers from Rice University and Motorola Mobility announced in October that they found a way to monitor fans’ levels of excitement and to keep track of the action in NFL games via Twitte…
Mark Egge, a very sharp prospect researcher and data-miner, in addition to being my favorite classical saxophonist, posted a response to my CRISP-DM post. It only took about two years but we have an actual interwebs dialog on data-mining! I know Josh posted a link to the CoolDataBlog (Kevin MacDonnell has some great ideas and since he is Canadian, all the American readers can say they consult “international sources”). Well Mark is a…
