Social media and nonprofit work are a pretty good fit. It’s often said that “fundraising is about relationships” and so is social media. Boom. Perfect match. But why? What about social media makes it the Joanne Woodward to the nonprofit world’s Paul Newman?  More importantly, how do you use social media to advance your organization’s goals? There may be no better example of this match made in heaven, than how social media can be integrated into …

It was a big year for The Social Side of Giving. Primarily because it was our first year. In April, I joined the Bentz Whaley Flessner team and immediately started writing about the intersection of social media and philanthropy. The more I learn, the more convinced I am that few industries stand to benefit more from social media than the fundraising industry. With that in mind, here are the five most popular posts about social media in philanthr…

A new report by Charity Dynamics talks about some trends we can expect to see in 2012. According to those surveyed, the report tells us 73 percent of nonprofit organizations expect to address a social media strategy in the new year. This suggests that simply having a Twitter account and/or Facebook page is no longer considered to be enough for fundraising organizations. It’s exciting to hear that nonprofit organizations are starting to think str…

Now that we’re a solid month into 2012, it’s time to move past all the “what’s hot in the new year” posts and start considering who the real trendsetters are. When it comes to social media networks, it appears the burgeoning sites Pinterest and Instagram are in the winner’s circle. Those sites have achieved social stardom for at least the following two reasons – simplicity and content. Specifically, visual content.   A few innovative, early…