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… acquisition-only tool? Most definitely not. Have look at some of the written responses submitted at the end of the recently completed Cygnus Donor Survey. As I read through this list, every request could be satisfied through smart online tools or an integrated social media strategy…or both. Let’s take a look at a few of those written responses (in bold) to serve as examples… …giving loyal donors feedback about their accumulativ…
Guest post by Cheryl Black As of February 9, 2012, LinkedIn has more than 150 million members, including executives from all the 2011 Fortune 500 companies. According to a report in SocialTimes, about half (49%) of LinkedIn members have a household income more than $100,000. In a nutshell, the site’s users are both influential and affluent. Smart nonprofits know this and understand the potential: through LinkedIn they can build relationships wit…
One of the most exciting recent developments in social media for higher education is the sudden appearance of real-world ROI. Yes, we can now demonstrate how social media can boost fundraising efforts and not just in the less tangible areas of perception and awareness, but in solid dollar figures. The following are three great examples of increased fundraising thanks to smart online, social media strategies: Middlebury’s MiddSTART Puts Don…
…e each year as an industry, is easy to avoid. Pick your best reports and use them to make decisions, consistently. (Mis)Perception problems. We talk past one another and understand things differently. Once we realize that two smart people can view the same scenario differently, then respect each others’ vantage point, we can make real progress. I did a Prezi on this topic with my colleague Cassie Hunt last year; check it out. Conversions ar…
…ild relationships. Period. As odd as it is coming from a fundraising operations guy, nonprofits can (potentially) raise as much money from Rolodexes as CRMs. But, better tools should support better results. So, what’s a smart fundraiser to do? Consider these five questions: Necessary vs. Nifty. If your team hasn’t shown the ability to leverage what’s already available and critical to supporting fundraising, a new and nifty tool…
…draising and Philanthropy: The professors behind the online fundraising tool Give2Gether just released the results of research that provides 16 reasons why people give. Of those 16, at least 13 can be directly influenced by a smart social media strategy. 5 Instagram Tips for Nonprofits:Instagram is one of the world’s fastest-growing social networks. This posts takes a look at how nonprofits could and should use it to connect with their supporters…
Former aides to the late Sen. Edward M. Kennedy described him as a “consummate legislator” who never forgot the people behind the problems he sought to solve. Mr. Kennedy had a hand in the creation of nearly every major federal student-aid program, from Pell Grants in 1972 to the Academic Competitiveness and Smart Grants for high-achieving, low-income students in 2006. Full-text article by Kelly Field is available via The Chronicle …
Howard Buffett is attempting to unify the scattered world of independent nonprofits through his grandfather’s multi-billion dollar investment strategy: Invest in a portfolio of smart people and let them flourish. Having just taken the reins as Executive Director of the family foundation after holding posts in the White House and Department of Defense, Buffett has ambitious plans to pay the world’s savviest nonprofits to collaborativ…
The professors behind the online fundraising tool Give2Gether just released the results of research that provides 16 reasons why people give. Of those 16, at least 13 can be directly influenced by a smart social media strategy. How? Well, I’m glad you asked. The following list includes the reasons why people give according to the … Continue reading » …
Leveraging online coupon services, like Groupon and LivingSocial, has been a relatively underused aspect of social and online gift generation. Since Groupon alone has an estimated 37 million subscribers in North America who have purchased more than 40 million Groupons, that is likely to change. This is why we say “hats off” to the Sierra Club for this smart and innovative offer released this week via Groupon. BWF Social is working with clients …
