Transform Philanthropy
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Cheryl Cerny – Senior Director of Advancement Information Management & Research at Worcester Polytechnic Institute - talks about why mobile technology is especially important to fundraising. (Hint: think emotionally-driven impulse giving. The smart phone is always at your side, waiting to take a donation…) In the video below, Cheryl talks about impulse giving and the new technology that is, or will soon be available to make it ha…
At the heart of most good fundraising is first, a mission that makes a positive impact in the world and second, finding a way to communicate that mission to your organization’s supporters. It’s almost always those two parts – do a good thing, then tell people about it. The most recent and powerful example of this that I’ve found is from the Chipotle Cultivate Foundation – a foundation run by the Denver-based burrito…
Not long after selling his wealth-management company, Ron Cordes started giving to organizations that make small loans to poor entrepreneurs in developing countries so they can start businesses. He traveled to Uganda and Central America to see his donations in action, meeting with borrowers and visiting the organizations that oversaw the loans. Over time, says Mr. Cordes, he started to realize that what he was seeing was an emerging business mar…
Strategies include providing direct service to individuals who need it rather than cash donations, or allowing future financial pledges be become immediately available to troubled charities. Full-text article by David Cay Johnston is available via The New York Times, 5.21.09. …
Predictive analytics — the science of identifying and cultivating new donors by analyzing characteristics of existing donors — has become indispensable to many nonprofits. Medical institutions have been particularly aggressive about prospect research. Some use software to screen admissions lists; some even train doctors to identify new prospects. The full text article by Anne Kadet is available via The Wall Street Journal, 5/16/10. …
Donors need to learn to be more strategic and give less in response to an impulse, says Reuters in an article offering suggestions on how to give wisely. The article urges donors to think about the size of the group and to focus gifts on a small number of causes rather than spreading them to a lot of groups. The full text article by Linda Stern is available via Reuters, 5/13/10. …
The statistics and the images of suffering from Haiti speak for themselves: 200,000 people dead, 500,000 in need of water, 1.1 million in need of shelter, and 2 million in need of food, according to statistics released early this month from the United States Agency for International Development and the United Nations Office for the Coordination of Humanitarian Affairs. Donors have responded, providing more than $644-million to support the many i…
The Bridgespan Group today launches a new website designed to help philanthropists make better decisions and get better results from their giving. This website – www.GiveSmart.org –is part of Bridgespan’s Give Smart philanthropy initiative, which also includes the recent publication of the book Give Smart: Philanthropy that Gets Results by Thomas J. Tierney and Joel L. Fleishman (published by Public Affairs). The Give Smart initiative is organiz…
…ded by a consulting firm – including major gift prospecting, determining strategic priorities, awareness raising, and database systems assessment and enhancement. Prior to starting the 18-week marathon training program, smart runners often get a physical exam from a healthcare professional. Likewise, smart campaign planning is often preceded by an internal readiness assessment by a consulting firm. Marathoners sometimes have to moderate the…
For those of you in the Pacific Northwest who will be at Social Media for Nonprofits (#SM4NP) on Friday in Redmond, I have an idea… The first session of the day (Online Video Done Right) is my quick lesson on how to produce video for your nonprofit using the tools and equipment most of us already have in our pockets – a smart phone. We’ll go over the basics on how to set up a shot, what constitutes proper lighting, how to be su…
