Bentz Whaley Flessner
Transform Philanthropy
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RELEVANCY: 3.79

Big Data mining: Who owns your social network data?

by on March 11, 2011 in DonorCast Blog

An attractive application of Hadoop and other Big Data technologies is to analyze users’ social activities, sometimes without their express knowledge By Paul Krill | InfoWorld The now-trendy concept of Big Data usually implies ever-growing hordes of data, including unstructured info posted on Facebook and Twitter, and ways of gleaning intelligence from all of it to create business opportunities. The concept, however, also carries with it r…

RELEVANCY: 3.79

Fundraising and Groupon

by on April 20, 2011 in In the News

…t step, we ask, can nonprofits get more out of online coupon services by partnering with businesses, foundations or other donors to create future Groupon and LivingSocial deals? Is there a way to work online coupons into your Facebook strategy? More importantly, can online donor challenges build your annual base? According to Groupon, 9 out of 10 organizations say the Groupon customers they have often become new, repeat customers. Could the same …


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