Bethesda's WealthEngine digs deep into data to find potential donors
A Bethesda company called WealthEngine scours public records in search of rich people who might give money to WealthEngine's extensive client list of nonprofit organizations. Everybody knows the big names. Think Lerner, Leonsis. Rales and Rubenstein. Kimsey, Bradley, Snyder and Smith. WealthEngine digs deeper.
Full text article by Thomas Heath is available via The Washington Post, 3/1/10.
Labels: donor recognition, nonprofit organizations, prospect research, WealthEngine

