Doing the Most Good, Digitally

In this age of instant communication online, a lot of money could be saved and organizations can be far more efficient and get much broader distribution by going 100 percent to a virtual annual report. A need to transition the Salvation Army's annual report to digital-only occurred to Maj. George Hood, the organization's national community relations and development secretary, and he discusses a downloadable annual report on the organization's Web site — basically a printable version of the mailed annual report.

Full-text post by Abny Santicola is available via Fundraising Success, 10/27/09.