As Its Popular Chief Retires, U. of Southern California Eyes an Encore
Steven B. Sample has been called many things on this campus—darling of donors, beloved leader, brilliant scientist—but above all he is a master marketer. Mr. Sample, 69, president of the University of Southern California, delights in promoting his institution. After Time magazine named USC its College of the Year a decade ago, he had the article reprinted 600,000 times.
Full text article by Josh Keller is available via The Chronicle of Higher Education, 3/7/10.
Labels: college campuses, higher education, University of Southern California, university presidents

