Thursday, June 11 @ Noon CTA campaign is not a one-time event. Although development staff and leadership are usually fully occupied with the immediate demands of their institution's current campaign, they should take the time to consider that their current campaign is only the first in a series of future campaigns for their organization. The cycle of major campaigns is shaping fundraising in higher education and healthcare.
This session will focus on how first tier institutions move smoothly from campaign to campaign, using one to build the capacity for the next and to achieve higher levels of gift support. Inevitably, some campaign strategies lead to donor fatigue, institutional exhaustion, the truncation of strategic planning and vision, and leadership myopia. But this is not inevitable. Other strategies lead to optimism, expanded self-confidence, and more engaged and committed leaders, volunteers, and staff.
This Webinar will explore the skills and perspectives needed to recognize the difference between successful and ineffective strategies, as well as the importance of approaching your campaign as the next in a series, rather than simply the next campaign.
To sign up for the webinar please visit our website,
www.bwf.com.Labels: Bentz Whaley Flessner, capital campaigns, webinar