Donor Motivations for Giving Vary With Income and Education, Report Finds

According to a recent study by the Center on Philanthropy at Indiana University, regional trends and values have less of an impact on donor motivation than income and education. Based on a survey of more than ten thousand households and funded by the Community Counseling Service, the report found that 18 percent of respondents said the most important reason for giving to charity was to help meet basic needs for other people such as food, shelter, clothing, and heat, while 17 percent said the most important reason was to make the world a better place.

Full text of this article is available via the Philanthropy News Digest, 10/27/09.