Year-End Appeals: Seeking Gifts in Uncertain Times

Many charities are entering the most crucial months of the fund-raising year at the same time that many donors are dealing with the most uncertain economic circumstances of their lifetimes.

What should fund raisers do to encourage donors to support their causes? What approaches turn people off? What kind of results are realistic to expect?

Full-text transcript of Bruce Flessner's conversation with Peter Panepento via the Chronicle of Philanthropy, 10.14.08. [Subscription required.]