Flagging Donations - Risky for Health Care

Dwindling donations caused by the lagging economy could deal a serious blow to the nonprofit health-care sector, says a study released by the Association for Healthcare Philanthropy (AHP).

"In tight economic times, fundraisers will have to better benchmark their data and strategies, as nonprofits convince donors, board members, hospital leaders and the public that they are accountable for the gifts they receive," Lisa Hillman, chair of the board of directors for the Association for Healthcare Philanthropy, says in a statement.

Full-text press release and study are available via AHP.