Online Donation Systems Growing Part of Fundraising at ALSAC and Le Bonheur

Nonprofit health care providers like Le Bonheur Children's Medical Center and St. Jude Children's Research Hospital depend on financial gifts from the public to sustain their operations. Therefore, it is crucial for them to streamline the process of giving and to reach the widest audience possible. For both, recent experiments with online giving may change the game of fundraising at little additional cost.

Full-text by Michael M. Hill is available via the Memphis Business Journal, 7.18.08.