Bad Times, Good Deeds

Executives tempted to cut back on their corporate philanthropy in a slowing economy should think again. The long-term reputational benefits outweigh the short-term costs of sustaining their levels of giving even when profit and earnings growth slows, according to the Committee Encouraging Corporate Philanthropy (CEPC).

Full-text article by Rachel S. Cohen is available via Forbes.com, 6.10.08.