Association for Healthcare Philanthropy's Benchmarking Study

A landmark new series of studies on philanthropic practices has found that today's most effective fundraisers use a variety of well-rounded programs and activities to raise money, shattering the myth that big ticket galas, golf tourneys and telethons are the only way to attract donors. The most successful fundraising programs have a sustained emphasis on building relationships and cultivating and maintaining major gift donors.

These are findings from The Association for Healthcare Philanthropy's (AHP) initial series of studies based on initial results of its Performance Benchmarking Service, which for the first time allows participating nonprofit hospitals and health care systems to systematically compare and contrast their fundraising efforts. Data were gathered from 31 U.S. and Canadian organizations.

For a copy of the AHP Performance Benchmarking Service studies, a list of participating members, or to learn more about the program, visit the AHP Web site.



Full-text press release is available via PR Newswire, 4.7.08.