My Network, My Cause

The research firm Datamonitor estimates that by the end of this year sites like Facebook and MySpace will have more than 230 million members. The growth in social networking has stimulated online giving. The Causes on Facebook Project allows Facebook users to set up Web pages to promote charitable or other activist goals. The Causes pages can also be used to solicit and keep track of donations.

In its first five months, Causes was downloaded by 6.3 million of Facebook’s 51 million users, with another 75,000 or so registering daily.

Full-text article by Alan Krauss is available via The New York Times, 11.12.07.