Heads are turning to Facebook

Facebook has become such an integral part of some people's lives that it's replacing e-mail. It also plans to let companies target their advertisements on the site based on what its users and their friends buy and do on the Internet. If users greet marketers with open arms, Facebook could generate "the most valuable data in the history of the media world," Pali Capital analyst Rich Greenfield said.


Full-text article by Jessica Guynn is available via The LaTimes.com, 11.18.07.