How Values Embraced by a Company May Enhance That Company's Value

The recent California wildfires made Herb Greenberg of MarketWatch wonder if companies that do the right thing make better investments than those that do not practice charitable giving?

Full-text article by Herb Greenberg available via MarketWatch, 10.28.07.

More information about the relationship between charitable giving and corporate success is available via the articles listed below.
"Corporate Giving Spurs Sales Growth, Study Finds," by Ian Wilhem via The Chronicle of Philanthropy, 2.8.07. [Subscription required.]

The 34-page report "Is Doing Good Good for You? Yes, Charitable Contributions Enhance Revenue Growth" is available free online.

The Conference Board's 55-page report, "The 2006 Corporate Contributions Report," may be ordered from the organization's website. The cost is $425 for nonmembers and $125 for members. The report's reference number is R-1399-06-RR.