Fish-Naming Auction Raises $2-Million for Conservation

Conservation efforts in Indonesia raised $2 Million by auctioning the naming rights of 10 newly discovered species of fish.

The idea of selling new species' naming rights has gained popularity among environmentalists.

The money will be used to build a floating ranger station in the bay where scientists discovered the species and also to support educational trips for Indonesian children.

Full-text article by Juliet Eilperin via The Washington Post, 9.22.07.