Integrated Advancement Ecosystem idea

Years ago, I created this image and phrase “integrated advancement ecosystem.” It guides my thinking, and I’ll be building on and detailing the concepts in this framework in the months to come. Some of the components are called different things by different (types of) organizations. For example, “constituent programs” for a university are generally “alumni […]

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The Best University Holiday Greeting Videos

Holiday greeting videos are a great tool for bringing alumni, donors, and friends back to campus virtually, but the holidays aren’t the only time for video greetings. Think about other times during the academic year to engage your constituents through an up-beat, celebratory message, like the beginning of the school year, homecoming, the announcement of a […]

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Proposed Changes to Charitable Deduction Laws

As 2012 draws to a close, the debate continues over the impending expiration of tax cuts and across-the-board government spending reductions scheduled to take effect December 31. One approach to addressing this “fiscal cliff” is to limit all deductions, including the charitable tax deduction. Various versions of this approach are being floated on both sides […]

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The Purpose of the (Gift) Process

“Tis the season…for bottlenecks and backlogs in our processes. Fundraising operations requires consistent, efficient processes. But, fundraising is an inconsistent business. We are in the business of the exceptional, as was the focus of my 99-1 blog a few months back. As we approach year-end with (hopefully!!) piles and piles of gifts to process, let’s […]

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Change is Hard…but Decline is Worse

Development and alumni organizations face obstacles and challenges each day. It seems that pressure comes from all sides and angles. Raise more money, despite a slow economy. Engage more people, despite increasing competition for space in people’s lives. Lately, two core changes have been impacting nonprofits around the country: leadership changes and technology issues. Both […]

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Using Social Media to Unlock Your Alumni Magazine, and Other Headlines in Alumni Engagement

Using Social Media to Unlock Your Alumni Magazine The right social strategy can help your print magazine do its job year-round. Cameron Pegg of Griffith University looks at how some universities are using social media to extend and enhance the reach of their magazines. CASE Celebrates 100 Years of Alumni Engagement In 2013, CASE will […]

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‘Tis the Season for Creativity in Online Fundraising

‘Tis the season for creativity. At least it should be if you want to use new media to drive higher end-of-year fundraising totals for your organization. Below is a clever, cute, and well-produced video promoting involvement in McGill University’s Centraide campaign. The holidays and end-of-calendar-year fundraising drives are great excuses to cut lose and have […]

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