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2009 Healthcare Survey



Healthcare Survey Pages

What the Affluent Think about Giving to Healthcare

Our 2009 Healthcare Survey will help prepare your development program for long-term success through:
Understanding what motivates affluent donors in making gifts to healthcare organizations.
Designing and implementing strategies to build relationships with affluent healthcare donors.
Shaping our major gift work with affluent donors during uncertain and challenging economic times.
This survey offers year-to-year data comparisons in easy-to-read charts, along with "Action Items" for your development program.

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Articles and Reports 
Healthcare Survey

What the Affluent Think About Giving to Healthcare
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Effective Donor Relations, by Janet L. Hedrick.
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Fundraising Analytics: Using Data to Guide Strategy, by Joshua Birkholz.
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