Join consultants M. Bruce Dreon and John S. McConnell at the CASE District IV Conference and stop by the Bentz Whaley Flessner booth, #9.

Join consultants Joshua M. Birkholz and William D. Tippie at the Group on Institutional Advancement (GIA) National Professional Development Conference and stop by the Bentz Whaley Flessner booth.

Join consultants Joshua M. Birkholz and William D. Tippie, and Janet L. Hedrick at the 47th AFP International Conference on Fundraising and stop by the Bentz Whaley Flessner booth, #330.

On Wednesday, April 14th, Janet L. Hedrick will present Reaching the Heart of the Donor: Donor Touchpoint Management. This session will explore the ways we can reach the hearts of our donors to inspire continued generosity and build loyalty. Opportunities to communicate with and involve donors in our organizations through targeted messages and specific donor relations activities will be explored. The session will examine how we can more effectively incorporate acknowledgement, recognition and stewardship strategies in the overall development program. The marketing strategies for businesses that focus on repeat business will be considered to identify core components of building and maintaining loyalty. Ways to go beyond what is expected and to distinguish our organizations and their missions from others will be a primary objective of the session. Attendees will participate in discussion in this interactive session, which will include developing a plan to reach the heart of donors in new and creative ways. Examples of "donor touchpoint management" plans and strategies for managing those plans will be reviewed. The participants will get new ideas and will have a different perspective on how we can touch the hearts of our donors.