Online and Social Media

Tips and strategies for leveraging social media to enhance online engagement and increase fundraising results.

4 Components to Big Online Giving Days

Well, they did it again. Columbia University just wrapped up their third annual online giving day. And once again, it looks to be a record breaker, bringing in more than $11 million from more than 10,000 gifts. As we’ve written about in the past, successful online giving days like Columbia’s annual efforts are rarely a […]

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Include “Trending Topics” in Your Facebook Posts for Bigger Audiences

A little while back, I blogged about the importance of meshing your social media content with pop culture and current events. As it turns out, that’s not just a communications strategy – it’s a technical approach to boosting your FNFO (Facebook Newsfeed optimization …patent pending on that acronym). Facebook now rewards posts with Newsfeed prominence […]

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Online = Big Donors: Why Your Major Gift Program Needs Social Media

Online donors… Have higher household incomes than offline (mail, primarily) donors. Give larger gifts than donors acquired via mail. Give more than twice as much over their lifetimes compared with donors acquired via mail. We know online fundraising is a strong tool for the annual fund. New donor acquisition, especially during ambasssador-led giving days, is […]

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Wabash Expands Culture of Philanthropy with Online Ambassadors

Online ambassadors lead to big fundraising results when their efforts are applied to short duration online giving events (a.k.a. “money bombs”). This was certainly true for Wabash College during the school’s inaugural “Day of Giving” online fundraising campaign, when 2,200 donors joined forces to raise $465,000 in just 24 hours. The thing is, those big […]

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BWF_social to Tour West Coast with FREE Online Fundraising Workshop

Oh, the things we now know about online fundraising. For example, did you know that… Online acquired donors give twice as much to your organization as those acquired off line via channels like direct mail? (Blackbaud/Convio study) Donors who give online have much higher household incomes than those who don’t give online? (Blackbaud/Convio study) Social […]

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Content Marketing – Packaging is as Important as Messaging

Do you watch the Colbert Report? If you’re a fan of Stephen Colbert’s long-running political satire show on Comedy Central, congratulations – you’re likely more informed about campaign finance than those who primarily watch MSNBC, Fox, and CNN. At least that’s true according to this recent University of Pennsylvania survey of about 1,200 adults. While […]

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10 of the Best Higher Ed Online Giving Days

In case you haven’t noticed, online giving days have become kind of a big deal in higher ed. The million dollar+ day is no longer the miracle campaign only the best and most prestigious schools can accomplish. Nope, seven-figure online campaigns are becoming common place. Assuming, of course, the organization planning the campaign knows what […]

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Higher Ed Online Fundraising and the Rise of “Money Bombs”

Arizona State: $3.059 million in 36 hours … Columbia University: $7.8 million in 24 hours (after raising $6.8 million just one year earlier) … Santa Clara University: 2,600+ donors in 24 hours – by far their biggest day for donor participation ever. Short duration, online fundraising campaigns or “money bombs” are taking over higher education. […]

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