Bentz Whaley Flessner

Social Philanthropy Blog

Would you rather keep your Facebook profile private? So would most people. How about Twitter …not your bag? No big deal! Not a fan of photography? (Yours or other people’s?) Then Instagram probably isn’t the place for you. But if you’re a gift officer, work in alumni relations, have contact with grateful patients, or have … Continue reading

In fundraising, the ultimate metric is donors acquired or retained and dollars raised. The question is, how do we get there? What steps do we need to take in order to secure that final conversion or gift from a donor? One option is sharing a bundle of statistics that numerically demonstrate the impact your organization has … Continue reading

In case you haven’t noticed, online giving days have become kind of a big deal in higher ed. The million dollar+ day is no longer the miracle campaign only the best and most prestigious schools can accomplish. Nope, seven-figure online campaigns are becoming common place. Assuming, of course, the organization planning the campaign knows what … Continue reading

Seems like every week… shoot, almost every DAY now we’re hearing about another $1 million+ online fundraising campaign or giving day in higher education. From Arizona State to Boston University, these seven-figure giving days are becoming the norm rather than anomalies. But how, right? What is it these schools are doing differently or better than … Continue reading

Arizona State: $3.059 million in 36 hours … Columbia University: $7.8 million in 24 hours (after raising $6.8 million just one year earlier) … Santa Clara University: 2,600+ donors in 24 hours – by far their biggest day for donor participation ever. Short duration, online fundraising campaigns or “money bombs” are taking over higher education. … Continue reading

Content, content, content… In some ways, it’s the simplest concept: produce lots of good content and you’ll have more supporters and more goodwill among those supporters (not to mention online hooks that catch new supporters). The thing is, creating good content – especially on a consistent basis – is anything but simple. You need at … Continue reading

When you’re selling shoes, the metric to prove social media ROI is relatively easy. Ultimately, it boils down to …how many shoes you’ve sold. (A lot of quantifiable engagement metrics lead to that end result, but ultimately, shoe sales trump all else). For many of us working in the nonprofit world – higher education, in … Continue reading

When I ask clients “do you have a social media strategy?” they will often point me to a list of guidelines for best practices on using social media. Make no mistake, establishing guidelines for your organization’s use of social media is smart …but it’s far from a strategy. An online and social media strategy – … Continue reading

There’s nothing like the feeling after an intense fundraising campaign ends with all the goals met. And of course, it’s great when your organization blows past its goals. But how about when you beat your goals by more than 3,800 percent? That was the glorious experience Arizona State University development pros enjoyed after ASU recorded … Continue reading

A message to social media managers, consultants, gurus, experts, etc – STOP TELLING NONPROFIT ORGANIZATIONS YOU CAN’T RAISE MONEY ON SOCIAL MEDIA. It’s cliche and it’s not true. But you don’t have to take my word for it… In October 2012, Columbia University launched their inaugural Giving Day. By all accounts, Giving Day 2012 was … Continue reading