Social Philanthropy Report

With the new Facebook News Feed, not having an image associated with your post means not being seen. Not being seen, means not being clicked on, and not being clicked on means EdgeRank will make it so few eyes other than your own ever experience the content you post to your organization’s Facebook page. So, … Continue reading »

On Thursday, March 14 BWF conducted a webinar that offered expanded details and advice behind what we believe are three things your nonprofit organization can do to dramatically increase your online and social media fundraising. (Yes, you CAN raise money through social media …quite a bit, if you do it right) Below is the full-length … Continue reading »

John Haydon is a fundraising consultant and blogger who, simply put, knows his stuff. His recent post – The Secret Behind Viral Content – is chock full of good tips for producing engaging content. Go read it, then come back and finish reading this post… Back? Cool. John suggests in his post, as many social … Continue reading »

To produce online content that gets shared, commented on, liked, retweeted, pinned and what ever else requires knowing what your core audience likes to share, comment on, like, retweet, pin, and whatever else. This is nothing new. Producing content your audience enjoys has always required knowing a thing or two about your audience. The difference … Continue reading »

Overall giving to nonprofits in 2012 was nearly flat. According to a recent Blackbaud Report via the Chronicle of Philanthropy, a survey of more than 3,000 organizations combined saw a 1.7 percent increase in giving. That’s down from the 4.2 percent increase in 2011. But it wasn’t all bad (or neutral) news for nonprofits, smaller … Continue reading »

Not many of even the largest nonprofits will be spending several million dollars on ad space during Super Bowl XLVII. But let’s pretend for a minute that one of the more well-known international names in philanthropy decided to gamble with their budget and make a push for America’s biggest TV audience on February 3. Super … Continue reading »

According to a recent Nielsen study on which types of advertising or promotion people trust most, the top five in North America are: Recommendations from someone they know. Consumer opinions posted online. Editorial content such as newspaper articles. Emails they signed up for. Branded websites. In other words, if you want someone to know and … Continue reading »

In a previous post, I suggested nonprofits do three things to boost their online (and offline) fundraising. 1) Build an online ambassador program. 2) Improve your online giving websites, apps, and widgets. 3) Invest in personnel to manage your social media strategy. Columbia did all three of those things on their way to a wildly … Continue reading »

The following list includes the five posts from “The Social Side of Giving” that received the most views from you, the readers, in 2012. What are your favorite posts from the year? Who are the best bloggers in philanthropy? Let us know what you think in the comments section below or on Twitter at @JustinJWare … Continue reading »

The following is a guest post from Judith Bourdeau, Bentz Whaley Flessner’s Corporate Services Manager. Blizzard Entertainment, Inc., known for its development of the online game, World of Warcraft, recently announced the upcoming availability of an in-game pet, the Cinder Kitten. Players of the game can adopt the pet for a $10 fee, with 100% … Continue reading »