Bentz Whaley Flessner

Social Philanthropy Blog

We’ve seen it happen — a great deal of communication planning, online ambassador work, and major donor involvement takes place, but the organization’s online giving day is a struggle due to not having an solid platform in place to host the giving day and manage gift transactions. We can’t say it enough — without solid […]

This could finally be the year. Thanks to a seemingly endless stream of posts touting the life or death cruciality of video content, 2015 might finally be the year we video producers have been waiting for – the point in time when organizations and companies make investing in video content their top communications priority. But […]

The “Ice Bucket Challenge” led to a $115 million infusion of fundraising support for the ALS Association in late summer 2014. And those robust fundraising numbers are only part of the story. According to the a recent Chronicle of Philanthropy article, end-of-year fundraising for the ALS Association is up three fold over the numbers from the […]

The key to attracting viewers to your content is, well, mostly just producing good content. But that doesn’t mean there aren’t a few tricks to help drive eyeballs to your blog posts, videos, and photo galleries. And one of those tricks is all about ingenious headline writing. But you don’t have to take my word […]

It’s that time of year! …when bloggers seize the opportunity to be lazy and write a post that is nothing more than a list of the first five items on the analytics report. Of course, posts make a top five list for a reason – readers just like you see value in the posts and […]

Direct response is key for donors at all levels. That notion was recently reinforced in this blog post that suggests you keep your biggest givers in the mass marketing program unless they specifically ask to be removed. But that doesn’t mean your major gift donors and prospects should be receiving the same email and print […]

Columbia’s Giving Days raised $6.8 million from 4,940 donors in 2012, $7.8 million from nearly 9,700 donors in 2013, and $11 million+ from 10,400 donors in 2014. The University of Sydney’s September 2014 “Pave the Way” Campaign raised $932,000 from more than 1,000 donors. Santa Clara University’s April 2014 “Power of One Day” raised $795,000 from almost […]

Well, they did it again. Columbia University just wrapped up their third annual online giving day. And once again, it looks to be a record breaker, bringing in more than $11 million from more than 10,000 gifts. As we’ve written about in the past, successful online giving days like Columbia’s annual efforts are rarely a […]

A few weeks back, I was fortunate to have the opportunity to record a podcast for Iris Creative. The subject? Using online ambassadors to bring about the viral spread of your organization’s message and fundraising asks. During the roughly 40-minute podcast we touch on a number of items, including: Why online ambassadors are so successful […]

A little while back, I blogged about the importance of meshing your social media content with pop culture and current events. As it turns out, that’s not just a communications strategy – it’s a technical approach to boosting your FNFO (Facebook Newsfeed optimization …patent pending on that acronym). Facebook now rewards posts with Newsfeed prominence … Continue reading